MERCH THAT MATCHES YOUR MISSION.
We are the apparel equivalent of what craft brewing did to Big Beer. No middlemen, no brand markup, no mystery factories. Just craft quality pigment-dyed apparel, direct from our factory floor to your taproom.
Serving Independent Breweries Across the US
We didn't source a factory. We built one. Welcome to the Disruption
THE PROBLEM
The apparel supply chain is one of the most exploitative industries on earth. Poverty wages. Dangerous conditions. Forced labor. And it's deliberately opaque, your printer doesn't know who made your shirts. Their supplier doesn't either. Somewhere in that chain, workers are paying the price. Most brewery merch traces back there.
THE DIFFERENCE
We didn't source a factory. We built one. Standard Apparel opened Craft Brew Apparel to get closer to the end user. 400 workers in Honduras. Owned, not contracted. Fair wages. Fully audited. On company outings, the management lines up on the same soccer field as the people who craft your apparel, because that's the culture we built. Our goal isn't compliance. It's every worker living a middle-class life. And with the partnership of select craft brew clients in the US, we can make that dream a reality!
THE STORY YOU GET TO TELL
Your new story. "Our merch is made in a factory we stand behind, by people paid fairly, built to the same standards as everything else we make." That's a line your customers will remember. Come join us, and let's disrupt that broken supply chain. It is going to be an exciting venture, show your clients that you care, because I am sure they do.
What we make.
Everything is garment-dyed and built to feel like a brewery regular's favorite shirt — soft, broken-in, worth keeping.
Pigment-Dyed Short Sleeve Tee
The industrial standard. Heavyweight, authentic, and taproom ready.
Crew Neck Fleece
Heavyweight comfort, garment-dyed on-site for depth of color.
Long Sleeve Tee
Garment-dyed for that broken-in feel on cooler brewery evenings.
Hooded Fleece
The brewery staple. Built to feel like a favorite from day one.
Pocket Tees
Utility meets craft. Pigment-washed for a distinct artisanal look.
Tie-Dye Program
Distinctive pigment washing for unique, high-value brewery merchandise.